It’s funny how much randomness there is even when you think you’ve planned everything carefully. Sometimes campaigns that were working perfectly suddenly underperform, and other times something unexpected takes off and becomes successful for no obvious reason. That unpredictability can make the work exciting but also a little nerve-wracking because you always have to be ready to adapt quickly, and even small changes in timing, audience, or creative can completely shift results.
It’s funny how much randomness there is even when you think you’ve planned everything carefully. Sometimes campaigns that were working perfectly suddenly underperform, and other times something unexpected takes off and becomes successful for no obvious reason. That unpredictability can make the work exciting but also a little nerve-wracking because you always have to be ready to adapt quickly, and even small changes in timing, audience, or creative can completely shift results.